Millennial Fast Food Trends: Influence on the Fast Food Industry
Fast Casual Eateries, Millennials and the Evolution from the Fast Food Industry in America
When we think of take out restaurants, we think of slimy fries, burgers, fried rooster, sugary pastries and calorie-laden soft drinks. This phenomenon has been the case in America for a period of time with fast food franchises for instance McDonald’s, Wendy’s, Burger Full and White Castle dominating the market. However , over the past twenty years, fast food in America has slowly changed from greasy french fries and burgers at McDonald’s to deli sandwiches as well as milkshakes at Panera Loaves of bread or Chipotle. This sensation is known as the rise with the ‘fast casual’ restaurants which provide the casual dining experience of healthy, organic meals made out of produce that is sourced hereabouts but served at the acceleration and convenience that one would experience at a fast food bistro. This trend points to a new fast-food industry that is adjusting and becoming healthier while continue to maintaining the convenience and the fairly low price point that created fast food restaurants so successful in the first place. This essay can have evidence on how the fast-food in America is changing through becoming healthier, exotic, customizable, ethical and ambient as well as the role that fast everyday restaurants and Millennials usually are playing in driving this particular change.
The greatest driver of this shift within the fast food industry is the enhanced health consciousness of Americans.paper writing websites As outlined by Miller (182), the natural food movement which was founded in the 1960s has been very successful in educating Us citizens about the dangers of highly processed meal, Genetically Modified Organisms (GMOs) and the poisonous pesticides which might be used in modern agriculture. As an alternative, the movement implored Tourists to eat locally grown foodstuff natural and healthy meals. The success of this motion has had a detrimental impact on standard fast-food restaurants who have typically come under attack with regard to selling high-calorie meals that are unhealthy and cause being overweight, diabetes and high blood pressure. Standard fast food restaurants have also been arrested of advertising unhealthy dishes to children and using unnatural and highly refined components to make their meals. This increased health consciousness has resulted in reduced sales in fastfood restaurants and constant threats of class action lawsuits through those who think their health issues have been caused by eating fast food (Dixon et al. 104). In order to deal with this happening, fast food restaurants have elevated the number of healthy meals on the menus, but their subscriber base has not been very high.
The rise connected with fast casual restaurants is usually attributed to the fact that they function healthy food with the same advantage as fast food restaurants. Eagan (178) reports that it is as a result of this health consciousness the “number of diners browsing fast-casual restaurants grew on ten times the rate involving traffic to fast-food restaurants from 1999 through 2014. ” Fast-casual restaurants have grown with popularity due to their healthy, clean made offerings at a low price as well as high convenience. Food restaurants such as Panera Bread and Chipotle are fast unconventional restaurants that have succeeded inside providing healthy meals handily. These restaurants have self-service kiosks and drive through windows to compete effectively with fast food restaurants by healthy meals in a fast and convenient manner (Treflis Team 1). It appears that innovations in fast food in America will include much more fast-casual restaurants.
The tastes of Americans have also changed, with Millennials being more adventurous with their food tastes. Due to the surge of social media, Americans have become more aware of exotic foods such as Mexican, Greek, Jewish, Italian and Chinese and they are generally more willing to try them (Williams 1). Moreover, eating exotic meals and leaving your 2 cents them on social media raises the social capital of Millennial leading to a sharp rise in their very own demand. Since traditional junk food restaurants still offer conventional meals such as burgers, french-fried potatoes, and chicken they are being edged out by fast-casual restaurants which offer a wide range of amazing meals which customers can customize in a dozen various ways. The ability to customize meals is specially important to Millennials who are today the dominant working creation in America as they see foods as an extension of their character (Eagan 177). These general trends point to a future where junk food will consist of exotic as well as international cuisines which will be extremely customizable.
Yet another shift in food attitude that has been experienced in America is the increased need to eat in an environmentally friendly and socially mindful manner. There is an increase in the necessity to eat food that has been sourced locally to support local farmers and native economies and also to eat food containing is grown in an environmentally friendly manner (Miller 182). Often , the food served at standard fast food restaurants violates these kinds of ideals as the breeding these animals is done in cases, the food is grown applying pesticides, and they do not help local farmers. On the other hand, rapidly casual restaurants often espouse these ideas and more Us citizens, especially Millennials are choosing quickly casual restaurants over conventional fast food restaurants to express their particular beliefs on ethics associated with food sourcing. In the future, take out is likely to be ethically sourced via local farmers using organic and natural and pasture raised substances.
The surge of social media and the need to share one’s activity with regard to social capital has also altered what Millenials require of fast food joints by growing the patronage of areas and food that is photograph perfect, and that can be submitted to social media sites such as Instagram (Williams 1). Social media requires that will restaurants have great mood and artistically presented food that is ‘Instagram ready’ even if they are not fine dining eateries, and they are willing to pay a little more for any experience. Fast-casual restaurants such as Chipotle have capitalized on this by having a brick and stainlesss steel theme with high ambient lighting effects that has attracted Millennials with droves (Dixon et al. 104). These changes show that traditional fast food restaurants are increasingly being edged out by fast-casual restaurants which provide a wonderful ambiance that can provide social networking likes for Millennials. Because of this trend, it looks like fast food dining places will have to become posh to compete effectively.
These changes in the fast food business can be attributed to the coming old of millennials who are at this point working and have disposable salary to spend eating out, their perceptions about healthy food and the integrity of food sourcing along with production have played a key role in making fast food far healthier and fueling the increase of fast-casual restaurants. According to Williams (1), Millennials are also more likely to cook their meals than to eat out that might lead to a decline within eating out generally as more of them get into the job industry and are earning salaries. Social media marketing has also fueled these improvements as it has made exotic repas more popular and also required that restaurants become more chic and circling so that they can take photos and also post them online within social media sites. The internet has also aided in spread the information of healthy food, environmental consciousness, ethical food sourcing along with the dangers of refined food to be able to more people than before. This specific generation will continue to effect not only the fast food marketplace but food trends normally.
From the preceding discussions, it is clear how the fast food industry in America is poised for significant alterations as a result of increased health intelligence, fast casual restaurants, along with the Millennial generation. The future of take out is likely to include healthier meal, exotic food, ethically sourced ingredients, and more choices. In addition, fast food restaurants are likely to be far more chick and ambiently ornamented even as they focus on helping food as fast as possible through self-service kiosks, online ordering, in addition to drive-through windows. It appears that fast-casual restaurants, the internet, and Millennials are going to be the drivers of such changes in the fast food industry.